Promote your blog

Put its URL everywhere!

Your ORCID profile, Twitter profile, GitHub profile, etc.

No dead ends please!

R Weekly

Weekly newsletter featuring links to blog posts but also slidedecks, etc., about R.

• One-off sharing: web form, PRs.

• Add your RSS feed via the web form.

R Bloggers

Ingests the entire feed and repost posts.

It can take time from feed submission to feed validation.

Social media

E.g. Twitter.

Write a clear text, post URL, add a few hashtags, image (or carefully crafted infographics?) + alternative text.

SEO

Search Engine Optimization

• Add links to your post

• Read resources by marketers

Interact with readers

How to interact with readers?

On social media?

In comments? For Hugo, Utteranc.es as an alternative to Disqus.

Negative feedback

(not constructive feedback)

Have a support system.

You don’t have to respond publicly, or at all.

If you were wrong, listen and do better.

Encouraging citations

Citing your posts

• Distill metadata

• Hugo custom layout

Analytics

Analytics

• Do you need numbers? E.g. if you blog at work.

• Are you ok using Google Analytics?

• GDPR 😉

• Alternatives? Matomo Analytics, others?